Barefoot Collection Sweepstakes
Merrell was seeking to increase sales and brand awareness for the new Barefoot Collection. Merrell partnered with REI to leverage the existing brand awareness within the shared demographic and leverage in-store displays.
Upon trying on a shoe from the Collection, consumers received a sweepstakes entry code for a chance to win a trip of a lifetime to the location of their choice including Peru, South Africa or Alaska.
PMC supported the promotion via sweepstakes management, winner notification, microsite development, hosting, and reporting.