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To drive loyalty and awareness of the Purina Pet Food product line at retail with Pet Supplies Plus, Purina created a sweepstakes and coupon incentive program. Consumers completed an entry form for a chance a win a Ford Escape Hybrid and automatically received a $5 digital coupon to apply to a future Purina product purchase.
PMC supported the program by developing the sweepstakes microsite, managing the rules administration and coupon fulfillment.
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