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Purina retail loyalty sweepstakes and coupon incentive program in partnership with Pet Supplies Plus, offering a chance to win a Ford Escape Hybrid and a $5 digital coupon for future Purina purchases. PMC supported microsite development, sweepstakes rules administration, and coupon fulfillment.
PURINA
Pet Sweepstakes

To drive loyalty and awareness of the Purina Pet Food product line at retail with Pet Supplies Plus, Purina created a sweepstakes and coupon incentive program. Consumers completed an entry form for a chance a win a Ford Escape Hybrid and automatically received a $5 digital coupon to apply to a future Purina product purchase.  

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PMC supported the program by developing the sweepstakes microsite, managing the rules administration and coupon fulfillment.

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